Say WORD: Sprint To Sell The Iphone In October With Unlimited Data Plans!
"Sprint Nextel Corp. (S) will offer Apple Inc.
(AAPL)’s iPhone next month with unlimited data
service plans to distinguish itself from rivals
AT&T Inc. (T) and Verizon Wireless, according to
people familiar with the matter.
Sprint, the third-largest U.S. wireless carrier,
plans to begin selling the device in mid-October
under a deal with Apple for the next model, the
iPhone 5, said the people, who wouldn’t be
identified because the plans aren’t public.
Becoming the country’s only operator to offer the
device with unlimited data service for a flat fee
may help Sprint draw customers from AT&T and
Verizon Wireless, which already carry the phone,
they said.
Sprint, based in Overland Park, Kansas, is
struggling to compete against larger rivals and
has lost money for 15 consecutive quarters. The
addition of the iPhone to Sprint’s lineup will
help it win customers, said Matthew Thornton, an
analyst at Avian Securities LLC." - Bloomberg.com