DESCRIPTION
Owner Mason Wartman, who left his Wall Street desk job to open the shop, says pay-it-forward pizza started with one customer, one dollar, and one Post-it note.
The customer was inspired by an Italian coffee house practice called caffè sospeso (suspended coffee), by which customers can pre-purchase cups of coffee for less fortunate customers.
Wartman wrote the purchase on a Post-it and slapped it on the wall behind the register to be redeemed by the next homeless patron to enter the store.
As word spread, more and more customers participated. And Rosa's wall blossomed with colorful notes signifying acts of kindness and a guaranteed slice for everyone who walked in, regardless of their ability to pay.
Posted By Joe
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